Tag Archives: Ads

Google has announced an expansion of its rules around ads relating to financial products and services, in order to provide additional protection from fraud and scams for consumers in more regions. Google launched the first stage of its new financial services policy roll out in September last year, with providers in the UK required to provide documentation confirming that they’re authorized by the UK Financial Conduct Authority before they can run Google ads. Now, the same regulations will… Source link

Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. Verification adds an extra layer of protection against financial fraud, helping to ensure people aren’t scammed when they click on search ads. Google first launched this program in the UK in September 2021, which has reportedly lead to a noticeable decline in ads promoting fraudulent services. Following the successful UK… Source link

Google has disabled businesses ability to use RCS for promotion in India, the company’s biggest market by users, following reports of rampant spam by some firms in a setback for the standard that the company is hoping to be the future of SMS messaging. Rich Communication Services, or RCS, is the collective effort of a number of industry players to supercharge the traditional SMS with modern features such as richer texts and end-to-end encryption. Google, Samsung… Source link

Google Messages users in India have reported receiving a deluge of unwanted ads in recent weeks using Rich Communication Services (RCS), and it seems Google has employed a response strategy: turn them all off. A Google spokesperson told Gadgets 360 that the company is “aware that some businesses are abusing our anti-spam policies to send promotional messages to users in India,” and it would be “disabling this feature in India while we work with the industry to improve the experience… Source link

Google hosted its annual Google Marketing Live event on May 24, 2022. A key focus of the event was projections for future growth of Google Ads. During Google’s Q1 earnings call, the company touted 24% search revenue growth year over year. John Nicoletti, Google’s VP of Global Product and Sales Activation, led the session on charting the future of ads growth. He shared two key building blocks for advertisers to separate themselves from the pack: Go all in on automation to level up search… Source link

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts. The company says later this year, advertisers will be able to connect their product feed to their campaigns and… Source link

We all know how important it is to deliver the right message at the right time, to the right customer. When Google introduced Video Ads, this was a way to reach users in a different way. However, Google Ad Manager wasn’t built to provide such in-depth insights on a campaign type like video. If you’ve ever had a difficult time gathering insights for video and programmatic ad performance, this update is for you. Google Ad Manager announced a new array of tools to save you time, manage your… Source link

This story is part of a Recode series about Big Tech and antitrust. Over the last several weeks, we’ve covered what’s happening with Apple, Amazon, Microsoft, Meta, and Google. There’s a new Big Tech antitrust bill in town, and this one is especially painful for Google. A group of lawmakers led by Sen. Mike Lee (R-UT) introduced the Competition and Transparency in Digital Advertising Act on Thursday. This bipartisan and bicameral legislation would forbid any company with more than… Source link

Indian users of Google Messages are facing a deluge of ads within Android’s default messaging app, 9to5Google reports. Users are reporting being sent multiple ads a day, even if they enable the app’s Spam Protection feature, and blocking and reporting the offending accounts doesn’t appear to prevent ads from different companies appearing. Many of the worst offenders appear to be ads for personal loans, gambling companies, and life insurance. As 9to5Google notes, companies appear to… Source link

Sen. Mike Lee of Utah is poised to introduce legislation that would forbid Google and other tech giants that build and operate digital advertising exchanges from owning the tools that help buyers and sellers of online advertising. Not only is this bad policy, but it is based on the faulty premise that advertising markets are analogous to securities markets. Behind the proposed legislation is the argument, put forward by some legal scholars, that Google… Source link