Tag Archives: Ads

Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs have been a hot topic in 2022. Why all the hubbub about them now? This summer, the preceding ad type, Expanded Text Ads, is being deprecated. This puts Responsive Search Ads front and center for advertisers as the singular text ad type for search campaigns. Let’s dig in a little bit… Source link

[unable to retrieve full-text content]Responsive Search Ads take center stage – are you prepared?  Search Engine Land Source link

Google is trying to cut down on annoying, unskippable ads in Android apps and overall bad behavior in the Play Store (via TechCrunch). The company announced wide-ranging policy changes on Wednesday that update rules across several categories to be more specific, clamping down on loopholes developers may have used to skirt existing rules. One of the changes that will impact your everyday phone usage the most is for ads. Google says its updated guidelines, which will go into effect on… Source link

Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. Ginny Marvin, Google’s Ads Liaison, confirmed the bug at 1:48 p.m. Eastern time on July 15. There’s an ongoing issue affecting Google ads products and Google Analytics for a large number of accounts. We’re working on addressing the issue. Please see the dashboard for updates: https://t.co/F19BfFAJ8F — AdsLiaison (@adsliaison) July 15, 2022 If… Source link

Text size Both advertising-related businesses would remain as part of Alphabet, Google’s parent company, the Journal reported. Photograph by Gabriel Bouys/AFP/Getty Images … Source link

Google has reportedly offered to spin off its ad auctions business, which lets companies buy advertising space on the web and in search results, into a slightly more separate company if it’ll help avoid antitrust actions, according to a report by The Wall Street Journal. The offer is reportedly part of multiple concessions Google has offered the US Department of Justice, as it looks to avoid further lawsuits alleging anti-competitive practices. According to the WSJ, the move would be a… Source link

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks. Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more. This data can be found on the Insights and Overview page for Performance Max campaigns, allowing you to troubleshoot issues as soon as they’re detected. Google Ads will provide a detailed breakdown of the following… Source link

LOS ANGELES, CALIFORNIA – JUNE 12: CEO of Netflix Ted Sarandos attends Netflix’s FYSEE event for “Squid Game” at Raleigh Studios Hollywood on June 12, 2022 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Netflix) Charley Gallay | Getty Images Entertainment | Getty Images CANNES, France – As the world’s biggest advertising conference gets underway here this week, all eyes will be on Netflix for clues on how the streaming giant plans to break from its ad-free business… Source link

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. Do you have tips or information about Google’s ad business? Screenshots of ads we should investigate? We want to hear from you: [email protected],… Source link

A woman passes the logo from the web search engine provider Google during the digital society festival ‘re:publica’, at the Arena Berlin in Berlin, Germany June 9, 2022. Annegret Hilse | Reuters Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine, people familiar with the matter said. The European Commission opened a probe last year to… Source link