Tag Archives: addressable

Yahoo’s vice-president of ad data products has issued a stark warning that 75% of digital ad inventory will be non-addressable by 2024 in the US. But what does this mean for CTV? According to Gio Gardelli: “It will now become a lot harder to track web conversions for campaigns.” Speaking at the IAB’s Audience Connect summit, Gio Gardelli called non-addressable supply “the big elephant in the room” and said, “we can’t ignore this any longer.” Current privacy regulations mean… Source link

Yahoo will become DirecTV’s exclusive one-stop demand-side platform for programmatic TV ad buyers. Why it matters: The deal aligns with efforts to make TV ad buying easier and targeted to individual consumers. It also unites two players that have undergone massive change lately. Private equity pairing: Last year, Verizon sold Yahoo to Apollo Global Management, and AT&T spun off DirecTV in a deal with TPG. Details: Yahoo’s demand-side platform now reaches 25 million addressable TV households,… Source link