Technologists, for one, are also talking about a radical shift to Web3, where large online platforms will be replaced by systems underpinned by blockchain, a move that would require rethinking the companies’ revenue model. Regulators, meanwhile, are targeting Google and Facebook’s dominance of the digital ad space; and young people’s gravitation to gaming, messaging and TikTok has already threatened Facebook’s all-important engagement metrics with advertisers. Source link
Read More »My Pokemon passion turned into a $2M ‘addiction,’ led me to NFTs
Time to dust off that shoebox filled with Pokémon cards. They could be worth something — just ask viral media sensation Logan Paul. 25 years after Pokémon debuted as tiny animated “pocket monsters” for Ninetendo’s Game Boy, the Japanese trading cards are red hot. Already this year, a collector paid more than $300,000 for a vintage Charizard card. A rare Blastoise card sold for $360,000. A quick search on eBay will yield a trove of cards being auctioned for upwards of $500,000, and… Source link
Read More »Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies and Apple’s move to make IDFAs opt-in have kicked off what, to many, feels like a crisis for digital… Source link
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