Taboola stock rockets after 30-year agreement with Yahoo, making Yahoo the largest shareholder

Taboola stock rockets after 30-year agreement with Yahoo, making Yahoo the largest shareholder

Shares of Taboola.com Ltd. skyrocketed 53.3% to pace all premarket gainers Monday, after the provider of recommendations for online editorial content and advertisements announced an exclusive 30-year commercial agreement with Yahoo. As part of the agreement, Taboola will power native advertising across all Yahoo digital properties, which is expected to drive more than 800 billion impressions, and Yahoo will receive 24.99% of Taboola’s outstanding shares, which would make Yahoo the…


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