Starbucks’ Pumpkin Spice Latte officially returned to nationwide menus on August 24 — and is already leading to a big boost in foot traffic before the official arrival of fall.
According to analytics platform Placer.ai, visits increased 3.5% during the week of August 23 compared to the same week in a particularly strong 2019 summer season. And foot traffic expanded 12.3% on a week-over-week basis.
Traffic continued to climb in the days that followed with an average increase of 14.9%…
Source link
