Soaring COVID-era ad spots a ‘sign of the times’ for brands

Super Bowl LVI ads are sold out of every in-game unit across NBC (CMCSA), Telemundo and all digital platforms — including its fledgling streaming platform Peacock, with some 30-second spots selling for a record $7 million.

Like everything nowadays, it’ll cost more for brands to advertise at the big game. Variety reported that the average Super Bowl LVI ad sold for about $6 million for a 30-second spot — up from last year’s $5.5 million.

But is the ultra high price-tag worth it?

“The short…


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