Slow fade for Google and Meta’s ad dominance

Slow fade for Google and Meta’s ad dominance

search December 20, 2022 Google News Leave a comment 11 Views

Data: Insider Intelligence. Note: E-commerce includes Amazon, eBay, Walmart and Etsy; streaming includes TikTok, Hulu, Roku, Pluto, Tubi, Spotify, Pandora and iHeartMedia; tech includes Microsoft, Yelp and Verizon/Yahoo; social media includes Snap, Twitter, Pinterest and Reddit. Grey space indicates all other U.S. digital advertising. Chart: Axios Visuals

Google and Meta, known together in the ad industry as the “duopoly,” are expected to bring in less than half of all U.S. digital advertising…


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