Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary.
Since the intrusive interstitials penalty was introduced in 2016, the word from Google has been to avoid showing pop-ups to mobile visitors or risk having your pages devalued in search.
Now we’ve learned it’s safe to display pop-ups on mobile, at least for a limited timeframe.
Penalizing intrusive interstitials isn’t high on the list of…
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