New season, new clothes, new flavor at the ice cream or coffee shop, new streaming series, ROOKIES — we love new things, don’t we? So much better than old things, especially when it comes to certain fantasy football situations.
From humans on down to the simplest bacteria and every species in between, there is a bias toward the new, or novel choice (Novelty Bias). Novelty represents opportunity, it carries no past disappointments, and simply choosing something new activates our dopamine…
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