Russian Tech Giant Yandex Reveals Fashion Growth Ambitions

Yandex.Market wants to grow its fashion category from one percent to 20 percent of total GMV. Shutterstock

Although Yandex backed out of a deal to buy fashion e-tailer KupiVip in July, the tech giant hasn’t given up on the fashion segment, announcing earlier this week at its Yandex Fashion Day conference that its own Yandex.Market platform would be doubling down on fashion category…


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