Roku says it will begin building its own TVs

Roku says it will begin building its own TVs

Roku (ROKU) announced at CES 2023 in Las Vegas on Wednesday that it will begin selling TVs that it’s designed and built on its own. The streaming giant currently offers Roku-branded TVs through third-party partners including TCL, Hisense, and Philips. The change means that Roku will control all aspects of the TV production process itself, rather than relying on those third parties.

The company will offer 11 models with sizes ranging from 24 inches to 75 inches and prices running from $119…


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