Insider Intelligence: How is Google trying to make the shopping experience more personalized?
Lilian Rincon: Every shopper is unique, and shoppers expect personalized experiences when they’re online. We are putting personalization at the forefront of the shopper’s journey. We want shoppers to be able to tell us their preferences more directly. For example, a female shopper won’t have to tell us twice that they are looking for a women’s jacket if they had searched for women’s items…
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