Putting Google’s Q3 ad revenue slump into context

Putting Google’s Q3 ad revenue slump into context

“Google is clearly trying to modernize what has been this golden goose, which is their search business, while also trying to modernize the format that they’re able to deliver to users on YouTube with Shorts,” said our analyst Max Willens, following Alphabet’s third-quarter earnings. “We might be at the beginning of an environment where it’s tough to build momentum around either of them.”

How we got here: Last month, Alphabet revealed only modest third-quarter gains after a booming…


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