The competition among purveyors of plant-based protein is heating up the fast food industry with a frenzy that resembles the increasingly hot chicken sandwich wars.
On Thursday, McDonald’s (MCD) announced its plan to test its first ever plant-based burger, the McPlant, it created with Beyond Meat (BYND) in a strategic three-year partnership. For now, however, the Sept. 29 launch is limited to 10 restaurants in the United Kingdom and Ireland. On October 13th, it will expand to 250 locations…
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