Pernod Ricard (RI.PA) is officially in the metaverse with Absolut’s Coachella activation, allowing “real life to meet virtual life.”
For the first time ever, the second largest spirits & wine maker Pernod Ricard, unveiled an experience in the metaverse dubbed Absolut.Land with its brand Absolut Vodka.
North America CEO Ann Mukherjee told Yahoo Finance the global company partnered with Decentraland over other potential partners in the space, including Meta’s Horizon Worlds (FB) and Roblox (
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