Investors aren’t too happy Peloton (PTON) is slashing the price of its entry-level connected bike for the second time in under a year, which will weigh harshly on the bottom line over the next 12 months.
But from Peloton’s perspective, it was all part of the plan even if investors didn’t realize it.
“If you look back over the last several years, we have always had the aim of making our products more accessible. We introduced 0% APR financing four years ago. We introduced a 30-day free home…
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