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NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

U.S. stocks soared early Monday as investors assembled for a big week of corporate earnings. The S&P 500 (^GSPC) rallied 2.1% at the start of the session, while the Dow Jones Industrial Average (^DJI) gained nearly 500 points, or 1.7%. The technology-heavy Nasdaq Composite (^IXIC) surged 2.6%. Special programming: Check out Yahoo Finance’s 9th Annual Yahoo Finance All Markets Summit from 9 to 5 ET. The moves come after a roller coaster week on Wall Street that saw the S&P 500 log its… Source link

It took longer than skeptics might’ve guessed, but Google Stadia is finally shutting down. On January 18, 2023, anyone who bought games on the streaming service will lose access to their library. To compensate people who invested in the ecosystem, Google will be giving Stadia users a full refund—quite an unprecedented move.  If you bought a game on Stadia at any point since its launch, you might have questions. Here’s how it’s all going to play out. Why Is Google Giving Refunds? Google has a… Source link

It took longer than skeptics might’ve guessed, but Google Stadia is finally shutting down. On January 18, 2023, anyone who bought games on the streaming service will lose access to their library. To compensate people who invested in the ecosystem, Google will be giving Stadia users a full refund—quite an unprecedented move.  If you bought a game on Stadia at any point since its launch, you might have questions. Here’s how it’s all going to play out. Why Is Google Giving Refunds? Google has a… Source link

China has been supplying LNG to Europe after Russia curbed supply to the region.Hoëgh LNG China told state-owned natural gas importers like Sinopec and CNOOC to halt LNG sales to Europe, per Bloomberg. The order to halt resales comes as Beijing looks to protect domestic gas supplies for the winter. China has been a crucial supplier of gas to Europe as the region faces a Russia-driven energy crisis. Beijing has reportedly told state-owned natural gas importers to halt resales of cargoes to… Source link

Yahoo and DirecTV have added set-top box data to their advanced TV partnership in a bid to unify linear and digital for buyers. Yahoo and DirecTV expand strategic partnership / Adobe Stock In… Source link

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This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Monday, October 17, 2022. Today’s newsletter is by Brian Sozzi, an editor-at-large and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn. Read this and more market news on the go with Yahoo Finance App. “Damn, this is going be a tough few more months for the economy and markets.” That’s what I was thinking as our very Source link