Google’s push to replace cookies is about boosting the bottom line

On Monday, Google announced its replacement for third-party cookies. This “private-first” alternative is meant to group users into “flocks” to protect individual data. Tech columnist Jason Aten argues this isn’t really about privacy — it’s about Google maintaining control over the ad-tracking industry. Visit Insider’s homepage for more stories. On Monday, Google announced that it plans to begin testing out a replacement for third-party cookies… Source link

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Google Search exit could hurt businesses, experts say

“Effective competition in the ad tech industry is important for Australian consumers. Ifadvertisers pay too much for digital advertising, the costs will be passed on to consumersin the form of higher prices for goods and services,” the report states. “If publishers receive too little revenue for their advertising inventory, consumers will face a reduction in the quality and variety of online content.” The ACCC said it had not yet reached a view on whether concerns about… Source link

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Florida’s Brian Johnson takes Eagles QB job

Florida offensive coordinator Brian Johnson is leaving the school for the NFL. Johnson has informed Florida officials that he has agreed to become the quarterbacks coach for the Philadelphia Eagles, sources told Yahoo Sports. Johnson, 33, has established himself as one of the most promising young coaches in college football. He interviewed for jobs at South Carolina and Boise State in recent weeks and established himself as one of the top candidates in upcoming seasons. Johnson brings… Source link

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Yahoo Golf Talk: Farmers Insurance Open

Turning our attention to Torrey Pines this week, a full field will line up for a tough test in La Jolla, California. Golfers will play one round at the North Course and 54 holes at the host track, the South Course at Torrey Pines. So, for our research purposes, we are going to focus on the South Course. It’s a monster layout that stretches out to nearly 7,800 yards. The course forces you to hit lots of drivers and then hit your approach shots into small targets. Once you reach the greens you… Source link

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US issues terror alert over anti-government extremists

The US Department of Homeland Security declared a nationwide terrorism alert Wednesday, citing the potential threat from domestic anti-government extremists opposed to Joe Biden as president. “Information suggests that some ideologically-motivated violent extremists with objections to the exercise of governmental authority and the presidential transition, as well as other perceived grievances fueled by false narratives, could continue to mobilize to incite or commit violence,” the department… Source link

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What is Wall Street Bets, the upstart Reddit group that is pummeling Wall Street?

The chatter about video game retailer GameStop (GME) and traders on Reddit has been bubbling over the past week and finally spilled over from the finance world to the mainstream. Here’s what’s happening: What or who is ‘WallStreetBets’? WallStreetBets is actually “r/wallstreetbets” and it’s a forum or “subreddit” on the popular website Reddit, which is a social platform and discussion group that also rates web content. Essentially, it’s a group of people who enjoy talking… Source link

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Aaron Rodgers, Matthew Stafford part of potential QB market

There are potentially three franchise-level, Super Bowl-caliber quarterbacks on the trade market this offseason: Aaron Rodgers, Deshaun Watson and Matthew Stafford. “Potentially” is the operative word there, and the one that looms large as Indianapolis, Washington, San Francisco, Denver, Miami, the New York Jets or any other club that wants in on what could be a historically deep shopping list. Again, the words. In this case: “could be.” Currently, Stafford is the only quarterback of… Source link

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Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps

Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes. Google did acknowledge that publishers “may see” (ahem, will likely see) a palpable impact on their Google ad revenue on iOS once Apple’s policies take effect due to reduced visibility into performance metrics and measurement. Google would not quantify the potential impact with a percentage, even broadly,… Source link

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Fitbit now featured on the Google Store

After receiving the green light by the European Commission, Google completed its acquisition of Fitbit earlier this month. And starting today the Google Store is promoting Fitbit wearables. That’s all for the moment, promotion, you can’t actually buy any of said wearables from the Store. Instead, the Explore button redirects you to the Fitbit website. That will probably change, for example you can buy Nest hardware directly from the Google Store. Google is already integrating data… Source link

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