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There were a lot of great questions during SEJ eSummit around audiences, so this month’s Ask Me Anything About PPC installment is a helpful cheat sheet on: What are audiences? How do I use them? When should you adjust your audience strategy? Important note: this post will only cover audiences from the Google suite of ad channels. What Are Audiences in Paid Media? Audiences are groups of people who have: Completed specified actions (remarketing). Demonstrated specified behaviors (in-market/custom… Source link

(Photo by Alex Tai/SOPA Images/LightRocket via Getty Images) Google is reportedly taking a page from Apple’s privacy playbook with its new anti-tracking feature. Citing unnamed sources, Bloomberg last week suggested the search giant is “discussing how it can limit data collection and cross-app tracking on the Android operating system in a way that is less stringent than Apple’s solution.” The move, Bloomberg reported, aims to balance consumers’ privacy concerns with the financial needs of… Source link

NEW YORK, Feb. 8, 2021 /PRNewswire/ — Today, Jigsaw, a unit within Google that forecasts and confronts emerging digital threats, announced that Perspective, a free, open source API that uses machine learning to spot toxic comments, is now processing 500 million requests daily and is measurably reducing toxicity to make conversations online better at scale. The third issue of the company’s online research magazine, The Current, which was published today, details the persistent and damaging… Source link

Local Journalism Initiative Man who killed his father believed ‘imposters’ were killing and impersonating people he knew On May 30, 2018, twenty-seven-year-old Joshua Roy Tucker shot and killed his fifty-nine-year-old father Gordon Ernest Tucker. But, when he brutally murdered the father he was close to, he thought his dad was someone else. The murder, on a peaceful farmyard, shook the nearby tiny resort village of Cochin, which has a population of about 148. In the weeks leading up to the… Source link

Bloomberg EV Company With Almost No Revenue Posts 3,000% Gain in 8 Months (Bloomberg) — There is nothing about the finances of Blink Charging Co. that would suggest it’s one of the hottest stocks in America.It’s never posted an annual profit in its 11-year history; it warned last year it could go bankrupt; it’s losing market share, pulls in anemic revenue and has churned through management in recent years.And yet a hot stock it is. Investors have bid Blink’s share price up 3,000% over… Source link

Monday, February 8, 2021 Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Companies are smashing expectations, but investors are selling the news “Buy the rumor, sell the news,” is an old saying in the markets. Simply put, you make a trade assuming some future outcome, and when that outcome is confirmed you close out your trade. According to the numbers during this earnings season, it looks like the “rumor” was that companies would smash… Source link

There are six games in the NHL on Monday. The Maple Leafs and Oilers are the largest favorites on the docket with the Blues and Lightning close behind. The Hurricanes-Blue Jackets and Islanders-Rangers matchups are projected to be close. The North Division games also have the highest over/under totals. GOALIE Alex Nedeljkovic, CAR at CLS ($22): In the second leg of the back-to-back set, look for the Ohio native to face the Blue Jackets on Monday. Nedeljkovic has only started four games and… Source link

Bloomberg An EV Company With Almost No Revenue Gains 3,000% in 8 Months — Topping Tesla’s Rally (Bloomberg) — There is nothing about the finances of Blink Charging Co. that would suggest it’s one of the hottest stocks in America.It’s never posted an annual profit in its 11-year history; it warned last year it could go bankrupt; it’s losing market share, pulls in anemic revenue and has churned through management in recent years.And yet a hot stock it is. Investors have bid Blink’s… Source link

(Bloomberg) — Renesas Electronics Corp. of Japan has agreed to acquire Apple Inc. supplier Dialog Semiconductor Plc, the latest U.K.-based chipmaker being sold to Asian investors. Dialog accepted the all-cash offer of about 4.9 billion euros ($5.9 billion), at 67.50 euros per share, the companies said in statements Monday. Dialog shares rose as much as 18% in early trading in London on Monday. Renesas shares dropped as much as 6.9% in Tokyo. The offer price is a 20% premium to Dialog’s… Source link

The NBA now takes center stage in the sports world after the completion of the NFL season Sunday. We have eight games to tip off the week, leaving us with a busy DFS slate. Let’s discuss some players to consider for your entry, as well as a few to potentially avoid. GUARDS Zach LaVine, CHI vs. WAS ($40): This could be the perfect situation for LaVine to explode. He’s already been the centerpiece of the Bulls’ offense with his 29.6 percent usage rate, but they should need him even more in this… Source link