Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website.
This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout.
A question is submitted by an ecommerce store owner asking if search rankings for transactional keywords could be negatively impacted if the products sell out.
Mueller says, in theory, Google could reduce visibility for product pages with out of…
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