NFTs bring live event tickets ‘to life,’ YellowHeart CEO saysCADYFy

NFTs bring live event tickets ‘to life,’ YellowHeart CEO saysCADYFy

A new form of NFTs is attempting to radically change the way we buy tickets for live events.

Josh Katz is the CEO of YellowHeart, a blockchain live event ticketing platform based in New York City. Katz joined Yahoo Finance Live to discuss NFT tickets on Monday.

In essence, NFTs (non-fungible tokens) are allowing tickets to now be a direct link between the artists or performers and the fans. Whereas previous online ticket sales usually took place between a third party responsible for…


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