The unique device identifier that Apple uses for personalized ad tracking, the IDFA, has been in the news lately. You may soon be hearing just as much about Google’s equivalent for Android, the Android Advertising Identifier (AAID).
Unlike Apple, Google is not voluntarily throttling the third-party tracking of Android users that the AAID facilitates. But it is facing a new privacy complaint in the EU brought by noyb, the group that disrupted EU-US data transfers…
Source link
