The all-in-one tag that Google teased in May during Marketing Live 2022 is here. The official announcement appears on the company’s Ads & Commerce Blog.
The purpose of the update is to future-proof privacy concerns and streamline sitewide tagging. The status of third-party cookies remains unclear as Google has repeatedly extended the Chrome date for removing them. Nonetheless, visitors to websites expect cookie transparency. The new tag aims to quell these concerns while…
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