Netflix’s ‘Two Thumbs Up’ button is ‘more than cosmetic,’ marketing expert says

Netflix’s ‘Two Thumbs Up’ button is ‘more than cosmetic,’ marketing expert says

Netflix (NFLX) on Monday unveiled a new “Two Thumbs Up” button that will allow subscribers to love content, moving beyond the thumbs up-down binary.

Yes, we could love “Stranger Things” and like “Inventing Anna” before Monday — but there wasn’t a way for viewers to expressly help Netflix’s algorithm draw that distinction. Now, users will have the option to rate movies and shows they watch with a thumbs down, a thumbs up, or two thumbs up.

This second thumb has a deeply practical…


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