Netflix (NFLX) stock sank 7% in early trading on Thursday after a new report from Digiday said the streaming giant is falling short on viewership guarantees it made to advertisers for its new ad-supported tier.
According to Digiday, which cited five agency executives, Netflix is now allowing ad buyers to take their money back after missing viewership targets. The company reportedly only delivered around 80% of the expected audience.
Yahoo Finance reached out to Netflix for comment but did not…
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