Netflix (NFLX) has chosen an ad partner.
The streaming giant will partner with Microsoft (MSFT) to help roll out its new ad-supported offering later this year. The tech giant, which generated $10 billion in advertising sales last year, will serve as the streamer’s technology and sales partner.
Netflix stock rose to a session high on the heels of the announcement, up more than 2% in midday trading.
“Microsoft has the proven ability to support all our advertising needs as we work together to…
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