Musk’s Twitter takeover may boost Facebook, Google, Snap ad revenues

Musk’s Twitter takeover may boost Facebook, Google, Snap ad revenues

The logos of Google, Facebook, Instagram, Twitter, Snapchat and TikTok displayed on a computer screen.

Denis Charlet | AFP via Getty Images

Elon Musk‘s private takeover of Twitter may boost ad revenue for YouTube, Snap, Facebook parent Meta and TikTok, analysts from several Wall Street firms said in recent notes to investors.

Twitter, which announced it accepted Musk’s bid on Monday, has heavily relied on ad sales, which accounted for $1.41 billion, the lion’s share of its revenue, in the most…


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