Lay’s is getting into the specialty liquor game with a new potato vodka for the holiday season.
The Pepsico-owned (PEP) brand unveiled the limited-edition booze on Thursday, in an effort to deliver “new and innovative ways to bring joy and fun” to fans, according to Melissa Miranda, Frito-Lay North America’s senior director of marketing.
The 750 milliliter bottle, made in collaboration with Portland-based Eastside Distilling, contains a blend of Portland Potato Vodka and vodka distilled from…
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