Kroger launches initiatives to help shoppers make healthier choices

Kroger launches initiatives to help shoppers make healthier choices

At the White House’s Conference on Hunger, Nutrition, and Health today, Kroger’s (KR) health division announced it’s partnering with the American Heart Association and the Rockefeller Foundation to launch a “Food is Medicine Research Initiative” to address health inequity and chronic disease.

Part of the long-term strategy includes a more interactive online shopping experience that grades the healthiness of choices, more affordable pricing for nutritious foods, and, eventually, a link between…


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