AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages.
AMP is a creation of Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages.
When you think about it, AMP ticks several boxes that suggest it could be a ranking factor:
- Developed by Google ✅
- Makes websites more mobile-friendly ✅
- Improves page speed ✅
Despite actively encouraging people to use it, Google has debunked claims that AMP…
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