At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language.
Since the announcement, there has been much discussion about if or when MUM would become a ranking factor.
What Is MUM?
Dubbed “a new AI milestone for understanding information,” MUM is designed to make it easier for Google to answer complex needs in search.
Google promises MUM will be 1,000 times more powerful than…
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