As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system.
“Freshness” is a common theme among Google updates, spanning over a decade.
And “fresh content” as a ranking factor has been an ongoing point of interest for SEOs, especially among content marketers.
To better understand the debate, we will look at Google’s “Freshness” updates, specifically what they mean and how (if at all) they affect search rankings.
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