Is Domain Name A Google Ranking Factor?

Is Domain Name A Google Ranking Factor?

Remember the early days of the internet?

You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times.

In those days, if you were doing some shopping, there was a good chance you were doing it on a site with an exact match domain (EMD). For example, if you needed a dog collar, you’d probably end up on a site with an address like…


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