Starbucks’ (SBUX) famous Pumpkin Spice Latte has not only helped boost the coffee chain’s foot traffic, but also social media conversations about the classic fall flavor.
Social media analytics company Sprout Social compiled data on volume, keywords and conversation trends between August 1 and September 21. The firm found that pumpkin is still the most talked about fall flavor — despite the fact that Starbucks recently debuted its new Apple Crisp Macchiato this year.
Online conversations…
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