How Tumblr went from $1 billion Yahoo payday to $3 million fire sale

How Tumblr went from $1 billion Yahoo payday to $3 million fire sale

In this weekly series, CNBC takes a look at companies that made the inaugural Disruptor 50 list, 10 years later.

Tumblr — the short form, multi-media blogging platform, that in many ways defined the online sensibilities of a coming-of-age generation — turned 15 this year.

Despite recent years of waning users and declining cultural relevance, 2022 has offered a glimpse into the platform’s hope for re-cultivated popularity and significance, as new leadership leans into the ethos of…


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