Before purchasing, your customers always look for reviews and references to reinforce and validate their intent.
In the U.K., I worked with an agency that served 600 small businesses of which a large percentage were florists. A flower shop customer’s intent can be one of the following:
- Look for seasonal flower arrangements (Valentine’s, Mother’s Day, etc.).
- Type of flowers to buy for a dinner date.
- Learn how to make a Christmas wreath.
- Wedding…
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