Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for.
All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher’s location. Google has been very clear about the emphasis it puts on local search.
And that’s great if you’re a neighborhood mom and pop serving a small geographical area.
But what happens if you have multiple locations? Or if…
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