Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for.
Google is upgrading the concept of E-A-T with an additional ‘E’ for expertise.
The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Google’s search quality rater guidelines have been updated accordingly, with insight into how the company instructs quality raters to…
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