“If there was any doubt before today, it is crystal clear from this announcement that Google maintains its stranglehold on the future of [marketing technology]. It is difficult to foresee how this announcement won’t immediately impact plans that are already being put into practice, as marketers prepare for a post-cookie digital universe,” says one media executive at a major advertiser.
The industry is moving away from “third-party cookies,” files that websites save on user web…
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