How fantasy football exploded online and kept Yahoo relevant

In , Mashable explores online life through 2007 — back before social media and the smartphone changed everything.


When’s the last time you used Yahoo for…anything at all? Your answer might just depend on a simple question: Do you play fantasy football?

That’s because even as Yahoo has faded toward internet obscurity, it remains an absolute powerhouse in fantasy sports. 

Years ago, in the early-to-mid 2000s, fantasy football boomed in participation for a single reason: the internet….


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