How Agency Folks Really Feel About Automation 10/26/2022

How Agency Folks Really Feel About Automation 10/26/2022

Google’s move toward automation did not always meet with approval from agency executives when the company initially began its push to automate everything — from creative assets to media
bidding.

Most marketers — even vocal agency partners — hesitated to publicly acknowledge discontent, but Patrick Gilbert, COO at AdVenture Media …




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