How Accurate is the Average Position Metric?

Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console.

This question is answered in the latest installment of the Ask Googlebot video series on the Google Search Central YouTube channel.

We learn from Mueller that the average position metric is based on real data. It’s a reliable measurement, even if it doesn’t always match up with what site owners see when they check their own…


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