Yahoo and Hivestack, a programmatic digital out of home ad tech company, have formed a partnership to connect technologies and enable programmatic DOOH cross-channel media campaigns globally, according to a company press release.
Through the partnership, Yahoo’s omnichannel demand side platform will be integrated into the Hivestack supply side platform, which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory through real-time bidding transactions via open…
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