Here’s how Burger King will be saved in America

Here’s how Burger King will be saved in America

There is more meat to the plans to revive Burger King in America than simply reclaiming the flame of the iconic Whopper sandwich.

At least that’s the read for the restaurant analyst team at Evercore ISI, which just spent a half day with the management team at Burger King parent company Restaurant Brands.

“Aspects of the Burger King U.S. turnaround plan includes menu simplification to improve order accuracy and speed of service, a more balanced value offering (e.g., new $5 meal launched in…


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