Google’s Privacy Sandbox is coming to Android

Google’s Privacy Sandbox is coming to Android

Privacy requirements are fundamentally altering the marketing industry with the ad tech landscape the primary front for this change.

Apple sounded the starter gun, and where it goes Google must follow.

The iPhone manufacturer’s iOS restrictions have shredded the mobile marketing orthodoxy with household names including Facebook and Snapchat among its casualties, and now similar changes are coming to Android.

The Google-controlled operating system accounts for approximately 70% of…


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