Google’s Privacy Sandbox ad-tracking overhaul clears major regulatory hurdle

Google’s Privacy Sandbox ad-tracking overhaul clears major regulatory hurdle

Google’s plan to phase out third-party cookies and replace them with a bundle of new standards referred to as the “Privacy Sandbox” just overcame a key regulatory hurdle. The UK’s competition regulator, the Competition and Markets Authority (CMA), has formally accepted Google’s commitments about how it’ll develop the new standards so they don’t harm competition or unfairly benefit the search giant’s own advertising business, the regulator announced today.

Google’s plans…


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