Google’s Preferred Structured Data: JSON-LD vs. Microdata

Google’s Preferred Structured Data: JSON-LD vs. Microdata

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages prominently at the top of the page.

There are multiple kinds of structured data, but only one of them is preferred by Google, so it’s important to use the right format.

Which Types Of Structured Data Does Google Support?

Google supports three kinds of structured data:

  1. JSON-LD.
  2. Microdata.
  3. RDFa.

Each of…


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