Google’s No-Click Searches – Good Or Evil?

Google’s No-Click Searches – Good Or Evil?

That Google is the dominant force in web and mobile search won’t surprise you. What might, though, is that roughly two thirds of the searches on Google never leave the search results page. That is, the searchers get what they are looking for without leaving Google. These are called “no-click” or “zero-click” searches.

The percentages vary a bit depending on device, geography, and the precise definition of…


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