Google’s Moves Are A “FLoC You” To Privacy

Google’s Moves Are A “FLoC You” To Privacy

Over the first half of April 2021, “a switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web,” tweeted the Electronic Frontier Foundation (EFF), a nonprofit organization defending privacy and civil liberties in the digital world. The EFF further wrote that while FLoC, Federated Learning of Cohorts, is…


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